ConceptSelf-initiated, built on public research. Not client work.See real case studies
Self-initiated work Concept 03 · Banking

Fast by default. Human when it matters.

Account opening for people who have just moved to a new country. An established bank brings in AI agents to onboard newcomers faster; this is how I’d decide what the agents do, where a person steps in, and how to keep it fair.

  • Self-initiated
  • Built on public research
  • Fictional bank
  • A proposal, not delivered work
The problem

Most people who start an application online never finish it, and newcomers have the most reasons to stop.

The insight

The first account unlocks everything else: salary, rent, a phone contract.

The idea

AI agents for the routine, a named person at the moments that decide, and safeguards around both.

How it’s measured

Time to a working account, a first salary on time, and no gaps between groups.

The scenario

New in the country. No account yet.

A fictional established retail bank wants to win people in their first week, before a digital bank does. It is bringing AI agents into account opening.

Newcomers arrive every week

Employers bring people in all year. Each of them needs an account before their first salary.

Digital banks are a tap away

Competitors open an account and put a card in the phone wallet in minutes. The established bank has trust, branches and products, but a slower door.

AI agents are coming in

The bank is rolling out AI agents across onboarding. Done well, they remove waiting. Done badly, they trap people who need a person.

The Head of Retail’s brief“Use AI to open accounts faster for people who have just arrived, without losing the ones who need a person. And make sure we can explain every decision it makes.”
The anti-brief

What this programme is not

The traps I’d rule out on day one, so speed never costs trust.

The insight

One account, three people to design for

The newcomer opens the account. The employer needs it working. The frontline catches whatever the AI can’t finish.

The newcomer

Just landed. Residency and ID may still be in progress, there is no local credit history, and the first salary is weeks away.

What they need
  • To know which documents before starting
  • To finish on a phone, in their own language
  • To know what happens next, and when
Their worst moment

Stuck at 80% of an application, with a salary that can’t be paid and nobody to ask.

The employer’s HR team

Brings in new hires every month and needs every one of them paid on time.

What they need
  • A simple list of what new hires need
  • Visibility of who is stuck
  • One contact at the bank
Their worst moment

A new hire who can’t be paid in their first month.

The bank’s frontline

Branch and contact-centre staff who pick up the cases the AI can’t finish.

What they need
  • The full story at hand-off
  • Authority to fix, not just forward
  • Time to help, not to repeat questions
Their worst moment

A customer who has to explain everything again, and is already angry.

Why the first week matters to the bank
  1. The account opens fastBefore the first payday, without a branch queue.
  2. The salary lands hereThe bank becomes the main bank by default.
  3. Everyday life followsPaying by phone, transfers home, savings, later a loan.
  4. Colleagues follow tooAnd the employer sends the next new hires.

Newcomers often settle on a main bank in their first weeks. A slow or confusing start can send them to a competitor.

Their pain points

What newcomers actually struggle with

Most of it happens before and after the form, not in it. These are the moments the journey has to answer.

A cautious frontline

In a 2025 central bank study of 722 frontline staff, about a third said they couldn’t open an account for someone at least monthly, and 76% were encouraged to be cautious. Recent migrants were among the groups most affected.*

Phones, not plastic

Digital wallets made up 33% of in-store spending and 56% of online spending worldwide in 2025.* A newcomer expects to pay with the phone on day one.

Most never finish

More than half of people who start a digital account application never finish it; in one poll of 14,000+ customers, more than half dropped out at ten questions or more.*

What I’d want to know first

Listen before the agents go live

The bank already sees where people stop. The evidence just sits with different teams.

What the first 90 days will test

Hypotheses, to be tested against the bank’s own data. Nothing will be named.

From evidence to design

How the listening shapes the journey

Each part of the journey answers a hypothesis. If the first 90 days confirm it, this is what changes. If they don’t, the journey changes too.

  1. 1People stop at the document stepThey didn’t know what was needed, or don’t have it yet.A checklist before anyone starts, sent through the employerStage 01
  2. 2Residency still in progress blocks the applicationThe rules may require it, but the dead end doesn’t have to be silent.Save and resume, with a person to agree a planStage 02 · 03
  3. 3Language makes the hardest step harderConfusion peaks exactly where the stakes are highest.The agent works in the customer’s language; the person can tooStage 02
  4. 4The AI loops instead of handing overAn agent that can’t say “I don’t know” destroys trust.Clear hand-off triggers, and one tap to a personStage All
  5. 5People repeat everything after a hand-offThe person starts from zero, so the customer does too.A warm hand-off with the full case, in writingStage 03
  6. 6The account isn’t ready by first paydayThe real deadline is the salary, not the application.Salary details to the employer on day one; a check on paydayStage 04 · 05
  7. 7People can’t pay until a card arrivesEveryday life runs on the phone; a card in the post means days without paying.A digital card in the phone wallet as soon as the account opensStage 04
  8. 8People don’t know if they’re talking to AITrust drops when it feels like a trick.The agent always says it’s AI, and why it asksStage All
  9. 9Completion differs between groupsAn average can hide that some newcomers are left behind.Completion tracked by language and group, with an owner for any gapStage All
Part 1The first 30 days

What the agent does, and when a person steps in

Six moments from before arrival to day 30, built from the evidence above. The agent takes the routine; a person takes the moments that decide whether someone stays.

  1. Stage 01Before arrival
    AI agent

    Sends the document checklist through the employer, in the newcomer’s language.

    A person steps in

    HR has a contact at the bank for anyone with an unusual case.

  2. Stage 02Apply
    AI agent

    Guides the application on a phone, scans documents and fills in what it can read.

    A person steps in

    If the newcomer asks, or gets stuck twice on the same step.

  3. Stage 03Verify
    AI agent

    Checks documents and flags anything missing, with a reason.

    A person steps in

    Every exception: residency in progress, a mismatch, anything the agent isn’t sure of.

  4. Stage 04Account live
    AI agent

    Adds a digital card to the phone wallet, so they can pay from day one, and sends the account details for payroll.

    A person steps in

    A welcome call for anyone who asked for one. A plastic card only if they want it.

  5. Stage 05First payday
    AI agent

    Confirms the salary arrived; flags it if it didn’t.

    A person steps in

    If the salary is missing, a person calls the same day.

  6. Stage 06Day 30
    AI agent

    Asks what still feels hard, in two questions.

    A person steps in

    A follow-up for anyone who says something is wrong.

The lens I bring from hospitality: an arrival is judged in the first hours. At Hotel Paris, a person was always there when it mattered; here, the AI is the front desk and a person is never more than one tap away.

Part 2The hand-off, designed

From agent to person, without starting again

Most AI service fails at the hand-off. Here it is a designed moment, with rules, not a fallback.

What the newcomer sees

I’m the bank’s AI assistant. Your residency permit is still being processed, so I can’t finish this step on my own.

I’ve passed your application to an onboarding specialist, with everything you’ve shared. They speak your language and will call you today at 15:00. You won’t need to start again.

Change the timeTalk to a person now
What the person sees first
Where they stopped
Verification · residency in progress
Already received
Passport, employment letter, address
Deadline that matters
First salary in 12 days
Preferred language
As chosen by the customer
How it’s going
Two tries on this step; asked for a person
  1. 01Always says it’s AI

    And explains why it asks for each document.

  2. 02One tap to a person

    With an honest wait time, in the customer’s language.

  3. 03No repeating

    The person receives the full case before saying hello.

  4. 04Can fix, not just forward

    The person has the authority to solve it.

  5. 05Follows through

    The same person owns the case until the account works.

Why a person must stay in reach

In a 2026 survey of 2,500+ consumers, 81% wanted some human involvement when they called their bank, and fewer than 1 in 5 would trust AI to make financial recommendations on its own.*

Trust depends on the way out

In another 2026 study of 3,000 consumers, 55% trusted AI customer service when a clear path to a person existed, against about a quarter when it didn’t.*

Part 3Responsible AI

Six safeguards, built in from day one

Speed only counts if the bank can explain every decision, to the customer and to the regulator.

  1. 01Transparent

    The agent says it is AI, explains what it needs and why, and shows what it decided.

  2. 02Only what’s needed

    Asks only for what regulation requires, once, and reuses it with consent.

  3. 03Fair across groups

    Tested in every supported language; completion is tracked by group, and any gap has an owner.

  4. 04People can override

    No application is rejected by AI alone. A person reviews every “no”.

  5. 05Accountable

    Every agent has a named owner, an audit trail, and regular reviews with compliance.

  6. 06Safe when unsure

    When the agent isn’t sure, it hands over. It never guesses on identity or money.

How I’d know it’s working

A few measures, linked to the business

Time to a working accountFrom first tap to an account that can receive a salary, and pay by phone
Drop-off by stepWhere people stop, and whether fixes move it
First salary on timeAccounts ready before the first payday
Hand-off qualityNo repeated questions; satisfaction after a hand-off
No gaps between groupsCompletion by language and group
Main bank at 90 daysSalary in, and the account in everyday use
What I’d validate first

Pilot one employer

Run the journey with one employer’s new hires, in two or three languages, and listen on day 1 and day 30 before scaling.

Where I’ve done this for real

Alavanz, AI with the person in control

An agentic AI product I designed from 170+ interviews, where the AI suggests and the person decides.

Read the case
Sources

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