A customer experience leader’s job is to make good practice spread. I teach generative AI to women founders, mentor entrepreneurs, speak at conferences, and run a free business school for rural women.
From a digital-media lab in Sweden to a free school for rural women in Spain: helping people build things that work for the people they serve.
Asociación Tus Aldeas
A free online business school for rural women entrepreneurs, combining training, AI tools, networking and one-to-one mentoring. I conceived it and run it.
Madrid Emprende
One-to-one mentoring for founders on their digital business. 50+ founders mentored.
Juana Millán women’s entrepreneurship school, Madrid
Three-session courses and standalone workshops for women founders on using generative AI in their business. Participants returned for follow-up courses on sales, operations and communication.
Networking for professional women, Madrid
Free networking events for professional women: I designed the format, sent the invitations and hosted each session.
IED Master in Strategic Design & Innovation, Madrid
A one-week workshop: “Beyond Briefing and Corporate Biases”.
Malmö, Sweden
Co-mentored start-ups developing location-based services at X Media Lab, an international digital-media mentoring lab.
Isabel brings a rare mix of deep expertise and genuine warmth … Thanks to her support, I saw real progress in my business within just a few weeks, with a much sharper strategy and better results.
I worked with Isabel across multiple time-zones and continents and her excellent communication skills, ability to manage virtually distributed teams and to manage expectations meant that it was always an absolute joy to work with her.
From rural innovation and tourism to HR and talent conferences.
Integrating digital nomads into rural Spain: what newcomers and villages each need, and how to design that welcome on both sides.
Rural networking: connecting rural entrepreneurs with local communities and the partners who can help them grow.
Work-life balance in shared tourism spaces, seen from both sides: what guests need, what providers must deliver, and how service design closes the gap.
RedcolivingThe hidden CO2 cost of our digital lives, and why most of us never see it.
On behalf of Tus AldeasWhy we should play at work: how game-based learning drives engagement and behaviour change in organisations.
Watch the event summarySpeaker at Mexico’s international HR and talent congress.
7,000+ attendeesCustomer experience, service design, or generative AI with people in charge. In Spanish or English, in person in Madrid or online.